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Showing posts from February, 2017

The Top 4 Common UX Mistakes & How to Avoid Them Effectively

Excellent UX designers need not only good ideas, but also to accurately grasp the users’ psychology. The best product should make users experience the pleasure that products are perfectly combined with life, and the basic requirement is making the product to be accepted by users. As a user experience designer, you need to consider a lot of things, from how to attract users to use the product, to lead them to get started, and then to help them solve practical problems. However, if the end products often make users feel incompetent, then all efforts will be put into the water. The following are four mistakes that you should avoid.
Putting much attention to creativity rather than usability
Creativity is the core of the product, but usability is the soul of the product. If you add too much self-righteous creativity, but ignore the usability, then no matter how great the idea is, it will be abandoned by the user. As a designer you should be creative in the right place, ensuring that new id…

How To Build A High Performance Lead Generation Website?

Every company hopes its website generates sales leads, but only a relative handful build their websites explicitly for that purpose. Instead, most companies get caught up in “fun” web design project topics such as design (for design’s sake), branding nuances, and developing content based on requests from internal departments and stakeholders.
But a real lead generation website, one that supports Internet marketing campaigns such as SEO and PPC, and delivers a steadily growing flow of sales leads year after year — that takes laser focus and skill. To assist companies in identifying the key components of a lead generation website, Straight North created the white paper below, How To Build A High Performance Lead Generation Website... If you'd like to know more, please click this link:

Beginner's Guide for Being a Product Manager

Product management is an important organizational role. Product managers are typically found at companies that are building products or technology for customers. The product manager is often considered the expert of their products and is responsible for the strategy, roadmap, and feature definition for product. The position includes marketing, forecasting, and profit and loss (P&L) responsibilities.
The product manager often analyzes market and competitive conditions and lays out a product vision that is differentiated and delivers special value based on customer demands. Product management provides cross-functional leadership — bridging gaps within the company between different functions, especially between engineering-oriented teams, support and marketing, and sales.

The question is, what basic competencies are required if you want to be a product manager?
1. Ability of clear logical thinking The product manager is responsible for the functional and structural design of the prod…

The Project Manager Vs. Product Manager - What Are the Differences & Relations?

Despite the similar names, there are some big differences between project manager and product manager. They are often used interchangeably, but are different disciplines requiring quite different skills. In a nutshell,

* The product manager is to do the right thing and make sure the product be line with the market demand, giving the company profits the highest priority.
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