How To Build A High Performance Lead Generation Website?

Every company hopes its website generates sales leads, but only a relative handful build their websites explicitly for that purpose. Instead, most companies get caught up in “fun” web design project topics such as design (for design’s sake), branding nuances, and developing content based on requests from internal departments and stakeholders.

But a real lead generation website, one that supports Internet marketing campaigns such as SEO and PPC, and delivers a steadily growing flow of sales leads year after year — that takes laser focus and skill. To assist companies in identifying the key components of a lead generation website, Straight North created the white paper below, How To Build A High Performance Lead Generation Website...

If you'd like to know more, please click this link:

https://goo.gl/YoJZNz

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30 Best Online Course Websites to Learn UI/UX (Updated)

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What are & How to Create Personas: Step-by-Step Guidelines of Everything

Before starting a product design, it is very important to know clearly the demands of users. Taking into account the needs of users can help determine how the product will fit the conventional requirements of users of different fields and ages and with unequal contexts, meanwhile to help the function design. Creating Personas is a good way to achieve this goal. Software development pioneer Alan Cooper had created the first Persona with his colleagues in the 80's. In this article, we'll talk about how to create Personas through 7 sections. 1. What is a Persona? The Persona definition is that one or several fictional characters that can represent the majority of the potential users of product with conventional user demands and they are created through a great amount of quantitative and qualitative research. Persona answers the question "Who do we design for?" It is a powerful tool based on research findings in helping product function creation by optimizing the U...

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