Every company hopes its website generates sales leads, but only a relative handful build their websites explicitly for that purpose. Instead, most companies get caught up in “fun” web design project topics such as design (for design’s sake), branding nuances, and developing content based on requests from internal departments and stakeholders.
But a real lead generation website, one that supports Internet marketing campaigns such as SEO and PPC, and delivers a steadily growing flow of sales leads year after year — that takes laser focus and skill. To assist companies in identifying the key components of a lead generation website, Straight North created the white paper below, How To Build A High Performance Lead Generation Website...
If you'd like to know more, please click this link:
https://goo.gl/YoJZNz
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