Skip to main content

The Do's and Don'ts of User-Centered Design

User experience in Web design is the psychological feelings established when user visits interface and function of website, in recent years the user experience in the construction process of the site becomes more and more important. Many people engaged in web design will take experience into account. How to weigh the dos and don'ts in today's web design? We asked Pia Betton, a partner at the digital agency Edenspiekermann, Berlin:

What are the Dos in user centered design?

The understanding of the user is crucial. In which situation is it, when it deals with the design of the application? Can he quickly solve his problem? And what should he feel? If, for example, a website is developed for a transport company, this often focuses on its recruiting needs or on positioning itself politically well. The passengers, on the other hand, only want to travel quickly from A to B or know how the tickets cost. The task of the web designers is to understand both perspectives of company and visitors.

What are the most common errors?

Websites are becoming more interchangeable, because of the increasing work with templates and frameworks. Why, for example, should all portraits be round? Then there are companies that are incredibly hyped - all copying the design of Airbnb. Since then many websites start with a large image and a sentence or a field into which one types something. This is why design is increasingly important as a differentiation factor. How do I withdraw? This applies not only to the brand, but also to the benefit of the user. What should he do on the website? If you do not recognize the benefits and the design is interchangeable, why should you spend time there?


What are the absolute don'ts?

Low relevance and poor design. For example, when it comes to buying processes, the design contributes a great deal to the fact that the user is not irritated. This is about functionality, not about beauty. Amazon is actually quite ugly, but the user experience is simply top. You have a buying process that works incredibly well. The appearance is on the sidelines. Amazon can afford it, but users of more interchangeable service providers look at it until they find something similar functional, but more handsome.

In User Centered Design, you can rely on many assumptions - is that not a problem?

True, most of the personas are based on assumptions, but you can verify them by quickly building prototypes and testing them on real people that correspond to the personas' profiles. For this, you have to move away from the desk at an early stage and actively try to understand the target group - ask the grandma or the nephew. An absolute do not is, as UX designers not to ask a briefing, but to simply take invented needs at the desk. As a UX Designer, you should be aware of your own role understanding. Am I an agent or the critical last goal to the target group? A little more humility is required, because one thing is certain: people are not interested in a product, but for their problem. This does not seem to have yet arrived, because about 25 percent of all apps are opened, according to statistics only once and then never again.


Put the most important thing in the focus!

From hundreds of user tests and results from eye-tracking studies such as Google's study in 2014, UX Designer knows that users can quickly override the screen for visual hints, images, blocks before they decide where to turn their attention. For a good user experience this means: Make the user work easier! Whether it is looking for content, an order process or filling out a contact form - important content such as page titles, log-in forms or navigation points are the focus! The absence of such sorting elements makes the operation more difficult. Easy-to-see headlines, headings and content blocks as well as pictures and navigation help him find the relevant content.

Provide seamless user experience!

“Be consistent - in user interface, in process design and in visual design”. Users access their websites from the most diverse devices. Consistency is important to ensure a consistent user experience, no matter whether the user visits the site from the desktop, tablet, or smart-watch. This means that the user has to work without any trouble, even on the mobile phone, still all the functions that he knows from the desktop at home. A seamless experience across all devices helps keep users on the site, regardless of the device.
A good user experience is one of the ultimate goals of web design. Making user centered design, showing the unique personality and value through the creative work, and users will feel happy, interesting, enlightening with the product in the process of interaction. This will bring a sense of accomplishment to the user and stimulate consumption.

Comments

Popular posts from this blog

Professional UX Design Approaches for Building The Best Website

Building a website through UX design approaches is very much like painting or sculptural art, they all take patience, foresight, aesthetics ability, creativity and perception of details. Generally, the website you design represents your company, it needs to be stunning and breathtaking. If you look deeper into the aspects of website building, you can find some core UX features that outstanding websites share. By analyzing the top design trends, we may accurately trace out four major professional UX design methods for website building. 1. Streamlined Navigation By saying “Streamlined Navigation”, I do not only refer to the navigation bar but all others navigations on a larger scale. Not to mention the great ones, a standard website also needs to be of high usability. Besides that, the speed and accuracy of loading are of decisive significance as well. In professional UX principles, the typography should be carefully organized to ensure the best user experience. Links should be highly …

What? You Are Still Doing High-Fidelity Prototype Slowly?

Have you ever spent half a month designing a high-fidelity prototype, but it was denied within a few minutes? So much time and energy have been spent but in vain. I have met similar things so many times. However, such tragedy can be totally averted: the rapid low-fidelity prototype is a wise choice in prototype design.
1. What is a high-fidelity prototype and a low-fidelity prototype? Low-fidelity prototype: it only focuses on functions, structures and processes; it only provides the most simple frameworks and elements; it generally does not provide color, butexpresses itself in grayscale.

High-fidelity prototype: it provides more visual details; it is almost equivalent to a UI effect picture, and only needs to replace the actual data and materials in the development process.

2. Why make a low-fidelity prototype?
In product development, the goal of a prototype is to express its ideas, functions and content, in order to get feedback and improve the product. The most important challeng…

The Best Mockup & Wireframing Design Tools & Apps for UI/UX Designers in 2017

Prototyping/wireframing tools are the best communication method between interaction designers, project manager, and website developers. It’s a key step of web or mobile app development process. While in principle, the design of prototypes must be a product of interaction designers, and the user-centered concept shall run through the whole product design progress. The professional perspective and rich user experience of interaction designer will directly influence the usability of the product.
Desktop-based Prototyping Tools


1. Axure RP (Mac & Win) | ($495/user) Axure RP is a desktop application that allows designers to create, test, and share interactive prototypes. Been called as the most comprehensive (in terms of functionality) prototyping tools, it’s an ideal desktop software for both static, low-fidelity prototypes and more sophisticated, interactive prototypes. As an extremely professional UX tool, Axure requires a steep learning curve.
2. Mockplus (Mac & Win) | ($129/ye…